Millennial Marketing

Millennial Marketing

Just when the marketing experts believe they have nailed down the ideal types of ads and content that perform best on a particular social network, –the user base often shifts  This can require rethinking content strategies. Smart marketers must anticipate social networks adding new features, and thus changing the landscape of usage for various target categories.

The best predictor of future behavior is past behavior. Social media professionals must know where their audience currently hangs out online.  Then they must surmise where they may be headed next.  This is best done by analyzing past trends that can then help to predict future change on different platforms.

The average consumer tolerates digital ads, but they don’t necessarily respond with satisfactory results for the advertiser. This dictates creative and dynamic approaches to anything utilizing traditional techniques of bygone ads.

Millennials (those born between 1980 and 2000) now make up 25% of the world’s population, according to the U.S. Census Bureau. That means that approximately 1.8 billion people worldwide are Millennials. It is now estimated that Millennials finally outnumber Baby Boomers.

This reality means Millennials possess purchasing power that should be mined by the smartest of social media marketing strategies. It is also estimated that Millennial shoppers spend $600 billion each year, and by 2020 that amount is expected to grow to $1.4 trillion (30% of total retail sales).

Millennials can be considered the first truly digital generation. There are even strong indications that this shopping group goes online even when they are in stores!  This fact alone shows the need to target their purchasing behaviors.

Return here in the coming days to read my best strategies for appealing to the most powerful buying block of potential customers on the planet.

 

winzoneduke@gmail.com

I have had at least a dozen different full careers in Southern California over the last 40+ years. These have been in 17 cities, and my reputation has thrived because of my passion and contributions to the businesses of those communities. I now seek to use my varied knowledge and experience to benefit other enterprises looking for success in the Business World.